White Label Dating Solutions Forum

White Label Dating Solutions Forum » Recent Topics http://www.whitelabeldatingsolutions.com/forum/ White Label Dating Solutions Forum » Recent Topics en Thu, 09 Sep 2010 14:45:46 +0000 tathanhthientu on "thai online dating" http://www.whitelabeldatingsolutions.com/forum/topic/thai-online-dating#post-1639 Fri, 27 Aug 2010 15:01:49 +0000 tathanhthientu 1639@http://www.whitelabeldatingsolutions.com/forum/ this 's my daitng site,join with me <a href='http://thaionlinedating.com/'>thai dating</a> Thomas on "Festive express update from Dating Factory — white label dating platform" http://www.whitelabeldatingsolutions.com/forum/topic/festive-express-update-from-dating-factory-%e2%80%94-white-label-dating-platform#post-6 Thu, 21 Jan 2010 18:32:32 +0000 Thomas 6@http://www.whitelabeldatingsolutions.com/forum/ Before you go on holiday for Christmas we thought you might still take some time to read some Festive news about your DatingFactory.com websites. For you: New Pricing Model. This week Dating Factory have introduced an optimised pricing model for those dating affiliate partners who run Disabled Dating sites with us. This pricing model will keep your income up. It has been designed to reduce chargeback risk and possible potential losses in a long run. Just go to your admin, choose the site and find Disabled niche optimised pricing model to choose in Initial settings. More niche markets. There are some more dating template designs for you to use and different niche markets to try. We just wanted to remind you that at Dating Factory you can cross promote not only to different niches (Adult, Dating, Gay) but also different niche markets within one niche. For example if you create a Senior dating site and Single parent dating website, you can cross promote both of them to your general dating niche. Even though it’s a common database, there are clever database filtering rules that will allow your members to register, see different members and pay on all three websites separately. <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/templates_samples.jpg" /> Consumer website optimisation. We’ve been working on improving your websites clicks to registrations conversion rate. We did some AB testing on selected websites and came up with interesting results regarding how particular colours and design layouts affect your customers. New templates resulting from these tests have been implemented and are now available for you to use! For your members BIG Christmas Countdown To get your customers into a Festive mood we introduced the BIG Christmas Countdown. It is still going on and has increased free to paid conversion rates on the sites throughout the system by 3.7% so far! <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/percents_up.jpg" /> While you are on holidays we will keep working on improving our system and your web-sites, and of course we will keep you posted with the latest news and updates. Please feel free to contact your account manager for more information and if you have questions about your sites – we are always here to help! Thank you for reading! Seasonal greetings from DatingFactory.com Team <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/christmasDeco.jpg" /> Wenjon Mac on "Show your sites" http://www.whitelabeldatingsolutions.com/forum/topic/show-your-sites#post-62 Tue, 15 Jun 2010 08:15:55 +0000 Wenjon Mac 62@http://www.whitelabeldatingsolutions.com/forum/ Hello to all of you gays i really have the interest to see the most amazing site unique ones so please share your sites with me it could be of all kind high rank or lower it is always nice to see the interesting sites Wenjon Mac on "What is the advantage of pay per click to the ....?" http://www.whitelabeldatingsolutions.com/forum/topic/what-is-the-advantage-of-pay-per-click-to-the#post-61 Tue, 15 Jun 2010 08:13:09 +0000 Wenjon Mac 61@http://www.whitelabeldatingsolutions.com/forum/ Hello to all Interesting topic this is "pay per click" i have a question to all of you specially the SEO specialists that what is the advantage of the clicks to the person that is using that site or adds Thomas on "October News" http://www.whitelabeldatingsolutions.com/forum/topic/october-news#post-3 Thu, 21 Jan 2010 17:03:10 +0000 Thomas 3@http://www.whitelabeldatingsolutions.com/forum/ Time really flies for Dating Factory team! A month after official launch at iDate London has gone by extremely quickly, and we are still busy processing leads after the exhibition and working with new partners joining our white label dating network every day. See you in Miami. Because of our huge success in London Dating Factory is sponsoring iDate event again, this time in Miami in February. You are welcome to see us at the stand, we will be very excited to meet our partners in person! Our partners’ achievements: We are proud to announce that our white label partner <a href='http://www.datingdisabled.net'>DatingDisabled.net</a> is marching around the world joining people with disabilities together. Our disabled niche got special attention from Australian government – well done Thomas! Going Italian? Dating Factory successfully launched a number of dating and other niche sites for Italy and there are more surprises to come for this market – we will follow up with more Italian news next month! Switzerland is another country where our database has grown significantly this month, and we are not stopping here. With German, French, Italian and Spanish available already and other languages being added in the nearest future we are going to conquer the world soon! New developments: We are developing new features for your dating sites every day so your members can try new tools and get a real chance of finding love and friendship online, which of course means higher conversion rates from registrations to membership upgrades for all our partners. This month we added easy picture and video recording with webcam. Members of Dating Factory network can take their pictures and record videos straight from their webcam in one click. This means better quality profiles for your dating websites and as a result more revenue! We have also launched new payment solution – online direct debit payments for main European countries: UK, Germany, Austria, Netherlands and Spain. It will give all our partners high volumes of additional payments from members who do not like using credit cards or are not comfortable with giving away their card details online and also reduce risk of chargebacks and fraud. New languages. All our niches are available in French now so you can start promoting to France or French Canada! These two lucrative markets are untapped by other white label dating providers so be one of the first and enjoy all the benefits! Marketing tips: Content matters. Make the most of the website customization and create unique content for your website. It will not only draw your customers’ attention and keep them coming back again and again, it will also be your first step to getting good search engines’ ranking and more natural traffic that you don’t need to be paying for. Make sure you use h1, h2 and h3 tags for your slogan and web-site texts, make sure your title and other meta-tags are unique in all the languages that you have on your site, and of course add your own content pages using the Add HTML page feature in Other pages & files section of site editing. Talk to your account manager how to improve your Google score for the websites on Dating Factory platform. We are working on the series of the tutorials that will help you with your first steps of web-sites creation, customisation and SEO. Look out for the first couple of tutorials at the beginning of November! We hope you enjoyed reading our October newsletter and we will keep you updated about new developments and our plans in our next newsletter releases! Dating Factory at Euroweb Entertainment in Vienna 4th — 7th November Dating Factory are showcasing at Euroweb Entertainment in Vienna next week Euroweb is the show for webmasters in Europe and we are hoping to add to the growing number of Webmasters signing up to the system on a daily basis. Euroweb has a very German speaking focus and is the official launch into this most lucrative of markets. There are 120 million German speakers in Europe so it’s a market of great importance to us. If you have time please come and see us there. Vienna is also a great City to visit. Thomas on "See Dating Factory at iDate London" http://www.whitelabeldatingsolutions.com/forum/topic/see-dating-factory-at-idate-london#post-2 Thu, 21 Jan 2010 16:58:57 +0000 Thomas 2@http://www.whitelabeldatingsolutions.com/forum/ Dating Factory will be unveiled at iDate London from 23rd to 25th September. We will be an exhibitor and our VP Sales Mark Harrison will be giving a product presentation to the assembled audience. We are very excited about this full public launch after three months of highly successful commercial trials over the summer months. We now have English, German, French, Italian and Spanish available on the site and the full suite of payment and collection possibilities have been implemented. We are adding well over 1,000 new members a day, which is a great performance from our trial partners. We already have 12 experienced partners working with and loving the system and we are adding more on a daily basis. This system is exactly what the online dating business needed to shake it up……. Mark Harrison – Monday 14.09.09 20:25 CET Thomas on "Are social networks going to kill dating websites??" http://www.whitelabeldatingsolutions.com/forum/topic/are-social-networks-going-to-kill-dating-websites#post-21 Tue, 02 Feb 2010 08:47:09 +0000 Thomas 21@http://www.whitelabeldatingsolutions.com/forum/ Or alternatively “I have 2861 friends on Facebook and I still can’t find anyone to Shag” 17th Nov 09 – I was having lunch with an old friend of mine who works at a Venture fund in London the other day. I was telling him about what we are up to at Dating Factory and how well things are moving along for us. Of course working for a Venture Fund, he is an “expert” on every single aspect of every technology on the internet. His throw away comment was that Social Networks such as Facebook or StudiVZ will ultimately kill the dating sites as they are free. There are precedents of course, the original community, Friends Reunited went from being the biggest social network on the planet to irrelevance in a matter of months after they asked people to pay to be a member. My argument is that Facebook is where you have your public face and your current friends; it’s not where you look for a date. If you could get a date with one of your Facebook connections you probably would have. If you are looking for a date, sooner or later you are going to have to look outside your circle of friends. Needing a date is also a very private thing and Facebook is a very public place. This need for privacy is greatly heightened when you move into the Casual Dating or Niche Dating arena; it’s not everyone who is looking for an affair that wants everyone at his company in the City of London to know about it. It’s not every transvestite that wants the rest of Parliament to know about it. Anything that moves slightly outside of the accepted norms for behaviour has to be kept private. At the end of our lunch in SoHo we walked out of the restaurant to be confronted by a sign advertising a book in a small book shop. This book had the excellent if a little long title “I have 2861 friends on Facebook and I still can’t find anyone to Shag”. As we both looked at it and laughed I was left with the only obvious comment, “I rest my case”!! Mark Harrison Thomas on "New niche markets and languages launched, new marketing tools added" http://www.whitelabeldatingsolutions.com/forum/topic/new-niche-markets-and-languages-launched-new-marketing-tools-added#post-13 Tue, 02 Feb 2010 07:15:29 +0000 Thomas 13@http://www.whitelabeldatingsolutions.com/forum/ Dating Factory team carries on working on improving your partner experience with us and at the end of January we were concentrating on giving you more opportunities to promote your sites and expand your marketing campaigns. We are very pleased to announce that our Affiliate program came 3d at iDate awards this year – straight after the well established FriendFinder and BeNaughty brands – even though it is still in “beta” mode and was presented to very few customers. Full release is expected in March this year. We will also provide you with more exciting news from iDate 2010 in Miami a bit later this week. Here are the main news headlines for the last two weeks: Conquer new markets – Czech and Swedish languages launched. We are getting requests for adding new languages to our platform on a daily basis and many partners cooperate and help us translate the web-sites to their languages. We are proud to launch Czech and Swedish languages this month, and will be launching Polish, Turkish and Dutch in the nearest future. More languages means more marketing opportunities for you as local markets are always easier to reach and advertising costs much less than on the English speaking market. To add the new languages to your web-sites just go to: Sites → Edit → Initial Settings: …and choose the languages you want to use on your site from the list. If the language you would like to have on your site is not yet available on our system, please contact your Account manager and we will add it to our priority list. New niche markets and templates – more cross selling opportunities Based on your requests and our market research we have added the following niches to our platform: Dating & sports – for sporty singles who want to find likeminded people (the ability to search by the kind of sport is added too) Divorced singles – for those who have been married and are looking for the second chance in their lives Professional singles – the niche for the professionals who are too busy to be able to find their love in real life Swingers – those adults who like swapping partners and going to adult parties will definitely come to your swinger sites! Be sure to create the sites on these niches and cross promote from your existing sites! We have also added the new templates for various niches – take a look and change the template to the new one if you like them more: <img src='http://datingfactory.com/wp-content/themes/datingfactory/images/email/newTemplates.jpg' /> Optimise your marketing campaigns with the NEW dynamic landing pages When you are running PPC campaigns or optimize your web-site for different sets of keywords it is absolutely vital to be able to create different sets of landing pages for different campaigns and view the results broken down by the campaign. You can do this now with Dating Factory platform as easy as you would create a new static page. To do this you need to go to: Sites → Edit → Promotional materials → Landing pages …and click on “Create new campaign” button there <img src='http://datingfactory.com/wp-content/themes/datingfactory/images/email/campaigns.jpg' /> Specify your campaign name that will be placed into the URL and edit your landing page as much as you need. Want to pass your keywords and insert them into your page on the go? This is also possible with our new dynamic landing pages. Just create a Get parameter macro, insert it into the page in as many places as you like and pass the keyword in the URL. This way you will get the necessary keyword dynamically pasted into the page as many times as you specified – a great tool to increase your keywords quality score in PPC campaigns! <img src='http://datingfactory.com/wp-content/themes/datingfactory/images/email/keywords.jpg' /> More detailed tutorial on how to use landing pages to their full power will follow shortly. Discover administration area functionalities with Dating Factory tutorials We are working hard on making your experience with Dating Factory as pleasant as it can be but of course not everything is clear and straightforward when it comes to working with your web-sites in our admin area. That is why we are launching our new admin section – <a href='http://www.whitelabeldatingsolutions.com/technology/for-you/tutorials'>Tutorials</a>. In our tutorials you will be able to learn what can be done using various sections of the administration area as well as learn the basic steps of starting your marketing campaigns. This week we will cover the following topics: • How to become a Dating Factory partner • Editing your account details • Wallet section and your payment information • Referral program at Dating Factory • How to create your first site • Copy your existing site to the new URL • Domain name and hosting instructions • General rules and procedures for working with your sites • Editing your site’s initial settings • Editing your front page. Simple editing • Editing your front page. Advanced editing. Macros • Setting up alternative landing pages for marketing campaigns • Working with other pages and files • Creating and viewing your reports • Action and entry dates in your reports • Sending newsletters to members to increase your site performance If there is anything you would like to know or need to be covered in our Tutorials section, please ask your Account manager and we will be happy to explain it a.s.a.p. All the ideas you have are always welcome – please send them on and we will keep working on the new subjects! More marketing tips from Tim Taylor How you start out with Google AdWords can set the scene for plain sailing or digging yourself out of a hole later on down the line. If you’re dipping your toe into the waters of Google AdWords, here are a few tips to – hopefully – help you avoid some of the common pitfalls and escape picking up those dreaded poor Quality Scores. <a href='http://datingfactory.com/article-2-%E2%80%93-getting-started-with-adwords/'>Read full Article</a> More payment methods for your members – iTeleBill SMS payment solution is launched for the UK, Ireland, South Africa and Australia. We are also pleased to announce that the full SMS payment solution has gone live on all our web-sites! Your members can pay by SMS in the UK, Ireland, South Africa and Australia, and more countries will be available very soon. This quick, secure and easy instant mobile payment helps members keep their private dating business to themselves and means more revenue for you in the nearest future! <img src='http://datingfactory.com/wp-content/themes/datingfactory/images/email/iTelebill.jpg' /> Boost your conversions with St. Valentine’s approaching With St. Valentine’s day approaching we decided to boost your conversion rates with the special offer for the Trial members on your web-sites. <img src='http://datingfactory.com/wp-content/themes/datingfactory/images/email/heart.jpg' /> Only from February, 1 till February, 14 they will have the opportunity to buy the 3 days Gold membership in their local currency to try how the site works and communicate with their matches. After the first three days the membership recurs into the full 1 month Gold membership unless the member cancels it before that. We will keep you updated on the results of this offer throughout the system so you can compare your results with our averages. As always – we are open to any suggestions and if there are any features we can add to your dating sites or administration area, please let us know and we will do our best to implement them in the nearest future! Remember that you have a dedicated account manager who is always happy to help you, and of course we will keep you posted with the latest news and updates! Thank you for reading! Best wishes from DatingFactory.com Team Thomas on "Target your Marketing" http://www.whitelabeldatingsolutions.com/forum/topic/target-your-marketing#post-20 Tue, 02 Feb 2010 08:44:00 +0000 Thomas 20@http://www.whitelabeldatingsolutions.com/forum/ 24th Nov 09 – In these days of Twitter, Facebook, Delicious etal it’s easy to fall into the trap that all you have to do, is attract the web savvy 18 – 24 year old. The problem with this group is the age old one, they have no money and they are brilliant and finding ways of getting things for free. Most of the cool, buzzy places on the web are much written about and lauded as the brave new world; however none of them make any money. In the pre internet world this usually revolved around getting free drinks, my girlfriend of that time was a master (or mistress) of getting free drinks by flirting with older guys at a bar and coming back with cocktails for two when we were broke. In the dating industry some of the white label providers have adopted the Twitter look and feel to attract the web savvy marketer and have an office full of pretty young things, who presumably spend their weekends extracting free drinks out of guys my age who are gullible enough to think that they are genuinely interested in them. That my friends, fun though it is, isn’t the target market for the online dating industry. If you are running sites on <a href='http://www.whitelabeldatingsolutions.com'>dating factory</a> and you take a look of at the payment statistic by age you will see that over 70% of payments come from the 35 to 50 year olds. In the romantic dating world this is 50:50 men and women. Normally these are divorcees trying to find someone without going through the horror of going back onto the bars and club circuit, trying to “pull”. In the casual world, it’s predominately married middle-aged men. Their wives are no longer interested as they have their children now. Pre-internet, these guys used to withdraw to their garden sheds with their collection of Deep Purple and Black Sabbath LP’s a case of beer and a porn magazine and wonder where it all went wrong. These days the casual dating site is the virtual garden shed of choice, the contact they get on the site lets them feel wanted and desirable again. This doesn’t involve hanging out on street corners or buying mags from the top shelf. Just plug your iPod in and bring up your 70’s or 80’s classics and lose yourself online in email and chat with attainable desirable and more importantly loose women for the evening. So when targeting your marketing spend for a dating site, think not of where to tap into the Twitter generation but more where to find the late 30’s to early 50’s, if you achieve that you will find your conversions of free members to paid going through the roof. Mark Harrison – VP Sales Jasmine on "Online dating Tips for men" http://www.whitelabeldatingsolutions.com/forum/topic/online-dating-tips-for-men#post-36 Wed, 14 Apr 2010 10:13:52 +0000 Jasmine 36@http://www.whitelabeldatingsolutions.com/forum/ In modern technology online dating is a great medium for dating .Through online dating worldz you can find your life partner,online provides gorgeous girls and boys Thomas on "See Dating Factory at iDate London" http://www.whitelabeldatingsolutions.com/forum/topic/see-dating-factory-at-idate-london-1#post-14 Tue, 02 Feb 2010 07:51:20 +0000 Thomas 14@http://www.whitelabeldatingsolutions.com/forum/ Dating Factory will be unveiled at iDate London from 23rd to 25th September. We will be an exhibitor and our VP Sales Mark Harrison will be giving a product presentation to the assembled audience. We are very excited about this full public launch after three months of highly successful commercial trials over the summer months. We now have English, German, French, Italian and Spanish available on the site and the full suite of payment and collection possibilities have been implemented. We are adding well over 1,000 new members a day, which is a great performance from our trial partners. We already have 12 experienced partners working with and loving the system and we are adding more on a daily basis. This system is exactly what the online dating business needed to shake it up……. Mark Harrison – Monday 14.09.09 20:25 CET Thomas on "Go for growth – but gently does it…" http://www.whitelabeldatingsolutions.com/forum/topic/go-for-growth-%e2%80%93-but-gently-does-it%e2%80%a6#post-25 Tue, 02 Feb 2010 08:53:51 +0000 Thomas 25@http://www.whitelabeldatingsolutions.com/forum/ Introduction This is the first of many articles Tim’ll be writing over the coming months about how you can improve your online marketing and drive more, qualified leads to your dating site. The key areas he’ll cover are PPC, SEO and Conversion Maximisation (how to get the most out of every click). These are the areas you simply have to get right to create a successful dating business online. If you have any questions, please don’t hesitate to ask, and he’ll try and answer them either directly or through this blog. <img src='http://datingfactory.com.preview.dp-core.com/wp-content/timtaylor_ok.jpg' /> Article # 1 – 15.1.10 Go for growth – but gently does it… So you’ve got good, stable AdWords campaigns. You’ve got respectable Clickthrough Rates and Quality Scores across the board, and your Cost Per Acquisition (CPA) is on the button. The question most of us reach at some time is how to expand these campaigns. You love the traffic you’re getting, and you want more of it, right? Here are a few simple tips for anyone who’s fortunate to be in this position. Increasing your traffic can be done, but it’s usually at a price somewhere and there are pitfalls to avoid along the way. * 1. Identify the Return On Investment (ROI) you can afford. When you start to go for growth, it’s worth accepting up front that your advertising costs will usually increase, thereby affecting your ROI. So before you start, make sure you sit down and find out the highest cost per paying subscriber (or CPA) you’re prepared to accept. Doing this exercise up front will mean 1) you have a benchmark to manage things against and 2) you won’t lose your nerve as you see costs increasing! As long as costs stay within the tolerance you have set yourself, everything’s going to be OK. * 2. See where else you can use what you’ve already got If your campaigns are working on Google, the chances are they’ll do OK on Yahoo! and Bing too. The CPCs are generally lower, but so are the conversion rates, so don’t assume you can just upload your existing campaigns and expect boatloads more of good, converting traffic. You’ll have to start on these search engines in much the same way as you did on Google. Start small and focused and build on your successes. Get it right, and you’ve increased your traffic by 10-20% already. The downside? Yahoo! and Bing have pretty much copied Google’s adwords functionality, but they still have their own idiosyncrasies, which means even though your traffic may have increased, the time it takes you to administer these campaigns just increased significantly too. Best advice – start small and take your time to assess if the benefits outweigh the increased admin! * 3. Expand on your best-performing terms Assuming you’re using conversion tracking of some kind in your campaigns (and if you’re not – what are you doing?!), you’ll know which of your terms are performing well (and of course which ones aren’t!). This tip shows you a way to expand on these terms sensibly, within the Google Adwords tools. To expand on your good performing broad terms, go to the keyword in question within your Google account. Select the keyword, and a meaningful time period (45 days will do). Click on the “See Search Terms” dropdown, and choose “Selected”. This will show you all the search queries used which triggered your broad keyword. See which ones are generating good traffic, and add them to your campaign (make sure you keep your adgroups tightly themed as you add terms!). Depending on the keyword, you may be better off using phrase matching rather than broad on these newly added terms, to ensure you’re still controlling the quality of traffic coming through (for example, broad terms like ‘dating’ will drive you tons of traffic unchecked – and not all of it great, either – so it is advisable to keep terms such as this as exact and phrase until you know what you’re dealing with). * 4. Keep an eye on your negatives As you expand your broad match terms, make sure you’re paying equal attention to your list of negative keywords. With these new broad and phrase matches you’re introducing, it’s inevitable that you’ll be attracting some unwanted traffic too. Use the Search Query Reports in the Google Reporting Interface to identify these rogues, and add them to your negatives. Keeping on top of your negatives enables you to employ your broad matching with confidence. * 5. Expand out Geographically You’ll notice that a lot of your broad and phrase terms are pulling in visitors looking for dating sites covering their own area, so why not reward these people with a better, more targeted search experience? Choose two or three of your top performing generic terms, three or four top cities or towns and combine to create geographic-specific search terms (eg “dating sites Manchester”). Create two or three compelling location-specific ads for each location adgroup so you can test which performs the best. Once again, make sure you keep an eye on your negatives list, and once you’re seeing positive results from these three or four towns, then you can start to expand your cities & towns adgroups. We’ll cover geography-specific landing pages in another article later in the series. Summary There are quite a few good ways you can expand your campaigns successfully beyond simply increasing bids, and I’ve touched on only a few here. Later on in the series, we’ll look at some other tactics you can try too. The key thing to have in the back of your head, though, is how much Return On Investment (and extra work on your part) you’re willing to sacrifice. Good luck! About Tim Taylor Tim is the co-founder of Vedenti.com, a company specialising in all aspects of creating and marketing brands online. Vedenti also works with clients in the areas of website creation, PPC, SEO and Conversion Maximisation (improving sales), providing one of the first “one-stop shops” in the UK where entrepreneurs and established businesses alike can have access to website creation and marketing expertise under one roof. Vedenti has been running its own dating sites since 2002, and invests over £0.5m a year in promoting them online. We believe that to advise other companies properly, it’s better to have done it yourself. Thomas on "Dating Factory is going to be at iDate Miami 2010" http://www.whitelabeldatingsolutions.com/forum/topic/dating-factory-is-going-to-be-at-idate-miami-2010#post-19 Tue, 02 Feb 2010 08:24:46 +0000 Thomas 19@http://www.whitelabeldatingsolutions.com/forum/ Dating Factory is going to be at iDate Miami 2010 Jan 27th – 29th. We are the main sponsor of the show so you won’t be able to miss us. If you are coming along please make sure to swing by our stand and meet the team. Be sure to vote for us as we are finalists in 3 of the categories at the iDate awards. We look forward to meeting everyone who makes it to the show. Best regards Tanya Fathers, Mark Harrison, George Carter and the team Thomas on "Article #2 – Getting Started With AdWords" http://www.whitelabeldatingsolutions.com/forum/topic/article-2-%e2%80%93-getting-started-with-adwords#post-26 Tue, 02 Feb 2010 08:56:05 +0000 Thomas 26@http://www.whitelabeldatingsolutions.com/forum/ How you start out with Google AdWords can set the scene for plain sailing or digging yourself out of a hole later on down the line. If you’re dipping your toe into the waters of Google AdWords, here are a few tips to – hopefully – help you avoid some of the common pitfalls and escape picking up those dreaded poor Quality Scores. Discover your campaigns’ core search terms One of the most important first tasks is the generation of the core list of keywords used in a campaign. There are the obvious ones to use, but there are a whole host of keywords you won’t have thought of either. There are a number of keyword discovery tools out there, but they’re going to cost you money. To keep your costs down, Google’s own Keyword Tool should do everything you need to begin with. This is doing an increasingly good job of discovering useful search terms for you to add to your campaigns. Access the Keywords Tool under the “Opportunities” tab within your Adwords account, enter keywords that you’d like to use (or enter your web address for Google to crawl and suggest), and the Keyword Tool starts suggesting keywords for you to add. For each keyword, it will show you how competitive each term is, global and local search volumes, plus integration with Google Insights, so you can see how the popularity of that search term has changed (or not) over time. NB – when you’re at the point of adding keywords, remember that Google will automatically add these terms as broad match. The other good way to come up with your core terms is to see what the competition is up to. Using Google’s Ad Preview Tool (a tool for advertisers to check their ads are showing), start searching on different terms to see which competitors pop up, and at what ad positions. Another tool you can use for this is keywordspy.co.uk, which will show you the terms your competitors are using (although it won’t tell you which terms are working really well for them, though!). Finally, scour the news, and talk to your friends and family to find out the terms that people would use to find your services. At the end of this exercise, you should have arrived at a pretty exhaustive list of terms you’d like to advertise on. The next stage is to put them into some order. Group your keywords tightly Now you’ve got your keyword list, the next task is to group them intelligently into AdGroups. Good click through rates (CTRs) will come when the keyword, the adtext and your landing page are tightly themed. CTRs are a vital ingredient in your eventual Quality Score, so it’s important to get this stage right, and proceed with slowly and carefully. The worst thing you can do is to lump a host of questionable or very broad keywords into an adgroup. You’ll come out of the gate with poor quality scores and spend the next stage digging yourself out of a hole rather than smoothly expanding your campaigns. So, look at your keywords and organise them into groups that make sense to your potential visitor. And use broad carefully. If you think your budget is going to run away from you, or if the terms are just too broad, try phrase match to start with. As well as protecting your budget, using phrase match should help protect your initial Quality Scores. Create targeted ads When it comes to writing your ads, we’ll go into tips on this in subsequent posts, but to start with make sure you follow some simple rules: * Forget about trying to cram your whole sales pitch into your ad. You only have space for a clearly worded offer plus a) a clear, concise benefit statement and b) a call to action. * Your ad text should reflect the search term you’re bidding on, particularly in the Ad Title. For example, if you’re bidding on “singles in Yorkshire”, that phrase should be reflected in your Ad Title and possibly your destination url (and on your landing page too, but we’ll get onto that another time.) * Write three variations of your ad (more than three is overkill at this stage), enabling you quickly to weed out the ads that don’t work. Google will automatically present the ad that performs the best (if you allow it to), but it’s worth monitoring, and adding new ads to test as you weed out the poorer ones. * Test the display url. This gives you an opportunity to target your ads even more tightly (eg “YourDatingSite.com/Singles_in_Yorkshire). However, while it can give your ad more relevance, users are a bit less predictable. Sometimes targeted display urls work, sometimes they don’t, so it’s best to test and stick with what works. Set up a Brand Campaign If you’re literally just starting out, your site may not have been indexed by Google yet, or not rank that highly. This can be a problem, as people coming back to your site won’t be able to find it! Therefore, it’s best to set up a campaign solely with all the variations of your brand name. This will cost you money in the short term, but it will ensure you’re not losing those valuable browsers to your competitors! Monitor from launch Once you’ve gone live, it’ll take a while for Google to find a level for your new campaign(s). So don’t be too worried if the CPC is high to begin with. If you’ve followed the steps above, and take things slowly, your quality scores will build over time, thereby bringing your CPCs down. Also, check your campaigns regularly to see how your broad and phrase matches are going. Finally, use the Search Query Reports to weed out terms that are driving you loads of traffic but no sales. If you have any questions about your own AdWords campaigns, email <a href='mailto:timtaylor@vedenti.com'>timtaylor@vedenti.com</a>, or leave a comment. Thomas on "Let’s analyze our paying “members”!!" http://www.whitelabeldatingsolutions.com/forum/topic/let%e2%80%99s-analyze-our-paying-%e2%80%9cmembers%e2%80%9d#post-24 Tue, 02 Feb 2010 08:49:32 +0000 Thomas 24@http://www.whitelabeldatingsolutions.com/forum/ Reports can be fun as well as informative At dating factory we can run reports on just about anything to give you a detailed insight into the profile of the paying customer. Some of the most interesting ones are based on criteria coming from the questionnaire that people fill out when registering. Today I just couldn’t resist running a report on some of our casual sites comparing payments to size (or claimed size) of the male members “member”. The results were a real eye opener, well one eye at least. As an average across a dozen sites in 4 different countries the conversion rate from free member to paid was a respectable 14%. The really stunning statistic was the conversion to paying member of the people who had taken the time to fill out the information describing the size of their manhood. 9% of all people who registered took the time to tell us how big they felt their penis is. Of this 9% a stunning average of 66% converted to paying members. Now there are four possible answers to the question, “Dear Member, how big is your member?” These start at “Not too big”, then move on to a modest “Just about average” then they are given the choice between “Bigger than average” and finally “Really Huge”. This is how their conversions measured up compared to the long term running average: * Not too big - 36.67% * Just average - 59.56% * Bigger than average - 67.53% * Really Huge - 101.72% (yes someone paid twice!!) Taken in the context as a percentage of the total paying members; this group account for 46% of the total paying members from these sites. Joking apart, what this tells us, is not just that we need to target guys who brag about the size of their manhood. This generally leads us to the conclusion that the more we engage with our members the more likely we are to have them pay for membership. I find the most interesting part of this is that these are all people who engaged with the website in a much more in depth way than the other 91% who registered and as such were much more committed to the community they joined. My take away is that we must engage much more and a much more personal level with our members if we can do that we will move revenues onto a totally different level. Mark Harrison – VP Sales Thomas on "Time you started to put some warmth back into your relationships" http://www.whitelabeldatingsolutions.com/forum/topic/time-you-started-to-put-some-warmth-back-into-your-relationships#post-23 Tue, 02 Feb 2010 08:48:31 +0000 Thomas 23@http://www.whitelabeldatingsolutions.com/forum/ An amusing footnote to my previous posting. It seems in Germany at least there is a great need for people to spice up their love lives. I was just out to lunch with my wife in Hannover. On the way back to the office I happened to read a news screen in the underground that sheds a depressing light on the level of bedroom activity in Germany during this “cold snap”. Instead of getting closer to their men to warm themselves up this winter, it seems that German woman have found an infinitely less exciting way to keep their temperatures high. German shops are reporting a record year in the sales of hot water bottles, almost all have been sold to women of all ages. Maybe that’s why the men have started looking elsewhere for a little action. However on the plus side, it does mean that we won’t have as many women misusing our legs to warm their incredibly cold feet on. I can think of more fun ways of getting the circulation going though. Mark Harrison – VP Sales Thomas on "Winter weather causes boom in the Internet Dating world!! Or does it?" http://www.whitelabeldatingsolutions.com/forum/topic/winter-weather-causes-boom-in-the-internet-dating-world-or-does-it#post-22 Tue, 02 Feb 2010 08:48:02 +0000 Thomas 22@http://www.whitelabeldatingsolutions.com/forum/ With the entire North Hemisphere in the grip of the worst winter in 30 years (that’s what Sky News says anyway), the online Dating Industry is hoping for a winter boom. It’s true that online businesses generally do better in bad weather as people stay at home more; however there is a big portion of normal seasonal activity as well. I’ve been doing this for quite a few years now and historically December is poor. People are tied up in a series of parties and family events and this December was no exception. January so far has all the signs of being a record month, again that’s traditionally what happens. After two weeks at home with the family everyone is out looking for something new in their lives. We at Dating Factory of course have to take into account that we are not UK/US centric, indeed a lot of our traffic comes from the Alpine States and Italy, all of whom are wondering what all the fuss is about, it’s only snow!! Why am I making this point? Well it would be sad if the industry only got a January boost every 30 years. In my experience this is an annual trend you can track quite accurately. In some markets the weather may be causing this effect to be a little more exaggerated but largely it’s business as usual. It would be sad if we’d spent all this money on systems, user experience and marketing to find out that we as an industry should be compared to the cycles of the taxi business. I think what we’ve built is much more substantial and robust than that. Mark Harrison – VP Sales Thomas on "Dating Factory is in a final of iDate Awards 2010" http://www.whitelabeldatingsolutions.com/forum/topic/dating-factory-is-in-a-final-of-idate-awards-2010#post-18 Tue, 02 Feb 2010 08:22:10 +0000 Thomas 18@http://www.whitelabeldatingsolutions.com/forum/ Dating Factory is in a final of iDate Awards 2010 for the Best Dating Software Provider and Best Affiliate Program. Please go to: <a href='http://www.internetdatingconference.com/vote-miami-2010.php'>http://www.internetdatingconference.com/vote-miami-2010.php</a> and vote for the companies that you think worked hard this year and deserve a reward. One of the b2c websites on our platform <a href='http://www.datingbuddies.com'>datingbuddies.com</a> also got nominated for the Best Dating Site Design. This award is for the dating site with the best looking web design, and highest usability score. Thomas on "Dating Factory at Eurowebtainment in Vienna 4th – 6th November" http://www.whitelabeldatingsolutions.com/forum/topic/dating-factory-at-eurowebtainment-in-vienna-4th-%e2%80%93-6th-november#post-17 Tue, 02 Feb 2010 08:20:21 +0000 Thomas 17@http://www.whitelabeldatingsolutions.com/forum/ Or to put in another way – “our stand is where???” <img src='http://datingfactory.com/wp-content/uploads/2009/12/image005.jpg' /> Datingfactory.com,in the shape of George Carter and Mark Harrison travelled to Vienna last week to exhibit at the Europewebtainment event in Vienna, a key show for webmasters and webmarketers in the German speaking world. Sadly when we arrived only half of our equipment for the show was there and the stand itself was missing. 24 hours later the hapless TNT had traced the stand to Bucharest and had it on the way back. The first day of the show we attracted traffic mainly through pre arranged meetings and George physically dragging people to the pitch where our stand should have been, this was a surprisingly successful tactic and even under these circumstances we made some good progress. Day 3 of the show our stand had finally arrived from its Romanian odyssey which made attracting people to the stand substantially easier. We talked our voices away in an endless stream of demos and by the end of the show the first webmasters had registered their first sites. We’ll be contacting them in the course of the week to follow up and get their marketing campaigns up and running. Thanks to everyone who took the time to come and talk to us about Datingfactory.com Mark Harrison – VP Sales Thomas on "Multi-Lingual and Multi-Niche White Label Dating Platform at IDate" http://www.whitelabeldatingsolutions.com/forum/topic/multi-lingual-and-multi-niche-white-label-dating-platform-at-idate#post-16 Tue, 02 Feb 2010 07:56:30 +0000 Thomas 16@http://www.whitelabeldatingsolutions.com/forum/ Dating Factory officially launched at this year’s London iDate conference. Dating Factory comes to the market with English, German, French, Spanish and Italian websites, tested and operational, including payment processing in various currencies to deal with all countries using these languages. <img src='http://datingfactory.com/wp-content/uploads/2009/09/25092009017_.jpg' /> Dating Factory has launched with numerous niches pre enabled and is already seeing success in the Disabled, BBW/BHM, Late Summer Love for seniors as well as Adult and Casual dating. New niches are being added every day. At iDate we met many new faces and reconnected with many familiar ones. The feedback we had was great and people loved the features we’ve built into the platform, the ease of creating their own free dating sites and the extensive reporting. We are really looking forward to helping many experienced web marketers access new markets and increase their revenue from existing ones. This was a great confirmation that we have built a very special platform that will take the online dating industry to another level. We’d like to take this opportunity to thank Marc Lesnick of iDate and Mark Brooks of Courtland Brooks for organising, what for us was a very successful show that couldn’t have worked out better for us. Thomas on "Caerus AG announces the appointment of Tanya Fathers as CEO of Datingfactory" http://www.whitelabeldatingsolutions.com/forum/topic/caerus-ag-announces-the-appointment-of-tanya-fathers-as-ceo-of-datingfactory#post-15 Tue, 02 Feb 2010 07:54:37 +0000 Thomas 15@http://www.whitelabeldatingsolutions.com/forum/ Caerus Ag announced today the appointment of Tanya Fathers as the CEO of DatingFactory, Caerus’s white label dating division. Tanya Fathers has been in the white label dating industry for many years and brings a great deal of experience and insight to DatingFactory. <img src='http://datingfactory.com/wp-content/uploads/2009/09/face2tmp.jpg' /> Born and brought up in Donetsk in Eastern Ukraine, Tanya earned a Honours degree in Economics and Management, before working successfully in the Donetsk governmental offices, supporting local companies in their drive to attract foreign investment. After helping establish and support the first internet shop in the Ukraine, Tanya set up an outsourcing operation for software design that evolved into the Ukrainian division of WDP. In 2002 Tanya relocated to the UK to take up the position of Financial director for WDP. In this position she re-organised and improved all aspects of financial control within the company and in 2007 was promoted to the position of CEO and Managing Director of the Datech group. Tanya Fathers, was selected to appear in the new edition of Who’s Who of Britain’s Business Elite. Who’s Who is the most prestigious directory of living, noteworthy and influential individuals from all walks of life worldwide. Tanya was been selected for inclusion in last year’s edition on the basis of her outstanding business achievements. Tanya will also join the board of Caerus AG. About DatingFactory DatingFactory provides white label dating sites focused primarily on niche segmentation and international capability. We partner with webmasters, affiliates and internet marketing companies to provide high quality engaging websites under our partner’s brands. The technology allows partners to automatically generate sites based on fully customisable templates; these sites share a common member’s database, so they are commercially viable from day one. For more information visit our website at <a href='http://www.whitelabeldatingsolutions.com'>WhiteLabelDatingSolutions.com</a> About Caerus AG Caerus is a Swiss company focused on software development and implementation of projects utilised in internet marketing. The company builds both modern highly usable web-sites and complex enterprise systems using the newest technology. For more information please visit <a href='http://www.caerussolutions.com'>Caerus AG</a> Thomas on "Australian Government featured DatingDisabled for Australian disabled community" http://www.whitelabeldatingsolutions.com/forum/topic/australian-government-featured-datingdisabled-for-australian-disabled-community#post-9 Thu, 21 Jan 2010 19:31:54 +0000 Thomas 9@http://www.whitelabeldatingsolutions.com/forum/ Australian Government featured <a href='http://www.datingdisabled.net'>datingdisabled.net</a> for Australian disabled community. Getting such a high level of credibility is a major success for one of Dating Factory top partners Thomas VOULLEMIER. Our congratulations and well done, Thomas! <a href='http://www.datingdisabled.net'>Dating Disabled</a> has recently launched its site in Australia following successful operations in Europe and the US. Tanya Fathers, spokesperson for Dating Disabled and CEO of the DatingFactory.com network, says “we identified the need for people with disabilities to integrate socially via internet and have safe environment to meet their potential partner. We strongly believe in ‘niche’ sites.” Ms Fathers says Beyond Boundaries (a UK lifestyle event for people with disabilities) provided a lot of information about people with disabilities and their needs. Dave Heysen, the CEO of the 3H Group which operates the popular free site Oasis Active, says over 500 Victorians who use the site have mentioned they have a disability in their profile. See full article by <a href='http://www.divine.vic.gov.au/main-site/divine-community/your-columnists;author_id,1048'>Suzan Franklin</a> at <a href='http://www.divine.vic.gov.au/main-site/lifestyle/relationships/online-dating'>Divine website</a>. DiVine is an exciting, fun and innovative website written by and for people with a disability. The site is published by the Victorian Government’s Office for Disability in the Department of Planning and Community Development. (Australia) Thomas on "Reporting enhancements, partner forum, new languages and many more features" http://www.whitelabeldatingsolutions.com/forum/topic/reporting-enhancements-partner-forum-new-languages-and-many-more-features#post-8 Thu, 21 Jan 2010 19:04:25 +0000 Thomas 8@http://www.whitelabeldatingsolutions.com/forum/ These were a busy two weeks for the Dating Factory team as many new projects were started with our partners and affiliates coming back from holidays. We have been working together with you on improving our reporting and registration attempts to registrations conversion rate as well as adding partner forum to our site, to help you exchange web-site building and marketing experiences with each other. Many thanks for the feedback you provided – we will keep integrating your ideas to make our system even more user-friendly and provide you with all the tools you need to create and successfully promote your niche dating web-sites. So how you will benefit from the new features at Dating Factory: Analyse your members’ behaviour with the new Action and Entry date reports. As you may have already seen, we added the possibility to filter your reports by Action date and Entry date. So what does this mean? Action date is the date when your member does something – sends emails, makes a payment, or deletes his profile. Entry date is the date when your member registered the account. So if you need to see how many of your members who registered in November paid in January for example or deleted their profiles in January, you enter the following: Action date 2010.01.01 — 2010.01.15 (till today) Entry date 2009.11.01 — 2009.11.30 (November, 2009) <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/reports.jpg" /> This way you will see what your members who registered in November 2009 did in January 2010. If you need more information on how this works or want us to explain this in more detail, please contact your account manager. See how many members are still live on your sites. We have also added the new metric to your reports and Home page of the administration area – Live members. What does this mean? <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/liveMembers.jpg" /> Live members are members who registered and confirmed their registration on the date of the report and are still active on the site – have not deleted their profile or were not deleted by moderators. In Total statistics Live members = Registrations – Deleted members, but for separate dates the figures may not coincide as the member may have been deleted at an earlier date. Conquer the Lithuanian market with an additional new language. With new partners joining Dating Factory white label network we are opening our doors into new markets. This month we have added Lithuanian language to our sites, and it is now available for you to choose in Sites → Edit → Initial Settings: <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/lithuanian.jpg" /> Litas can be added to your sites by request as a display currency too, so you are fully equipped now to address the Lithuanian market! Share your online marketing experiences with other partners on our Forum and ask Dating Factory team for advice. We have now fully launched our partner Forum where you can talk to each other and share your dating business experiences, get some advice and ask us any questions you like. Select Forum tab in your admin area and login using your forum username and partner password. You can find your forum username at the top of the admin page – next to your name and surname: <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/forumName.jpg" /> So <a href="http://www.whitelabeldatingsolutions.com/forum">login now</a> and read our new admin tutorials, industry and marketing updates and leave your comments! Benefit from our bimonthly internet marketing tips with the new Marketing blog. <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/photoTim.jpg" /> First article coming up is “Go for growth – but gently does it…” about growing your PPC campaigns. See better registration attempts to registrations conversion with the new and enhanced reverse activation mechanism. Improving the ratio of members confirming their emails to the members who try to register on your sites is a task that we are working on every day. We decided that it’s always better not to depend on mail service providers and implemented Reverse activation mechanism for your members. This way, members do not have to wait for the activation email to arrive in their mailbox, but can just send an email to us to have their email confirmed and be able to enjoy all the features of your dating sites! <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/sendMail.jpg" /> We are sure that this will improve registration attempts to registrations conversion rate and will bring you more revenue in 2010! We are open to suggestions and if there are any features that you think will be a great add-on to your dating sites or administration area, please let us know and we will do our best to have them implemented in the nearest future! Just give your account manager a shout if you have ideas or need our help, and of course we will keep you posted with the latest news and updates! And as always – thank you for reading! Best wishes from DatingFactory.com Team Thomas on "2010 brings more value to partners and affiliates of Dating Factory white label" http://www.whitelabeldatingsolutions.com/forum/topic/2010-brings-more-value-to-partners-and-affiliates-of-dating-factory-white-label#post-7 Thu, 21 Jan 2010 18:41:17 +0000 Thomas 7@http://www.whitelabeldatingsolutions.com/forum/ We hope you had a warm and cosy Christmas and lots of fun celebrating New Year, and to make 2010 even more prosperous than 2009 we kept working on improving our white label platform and your web-sites throughout the holidays! What have we got up our sleeve this month? Simple editing mode for your web-sites is now available Even if you don’t have any HTML knowledge we have made it easy for you to edit your web-sites on Dating Factory platform. Simply login to your Dating Factory account and go to: Sites → Edit → Front page (simple) …and upload your logo and edit your web-site’s slogan and text in the specially designated fields! Simple site editor If you still prefer full HTML editing including ALL the macros – their text, properties and HTML code – you will find it in your admin at the same place as before: Sites → Edit → Front page (advanced) For macro editing choose the macro from the list under the page code and press Edit next to it: <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/editor_simple.jpg" /> Gay dating and Gay casual niche markets launched For all of you who were asking us about gay niche we are launching Gay Dating and Gay Casual niches this week. Now you will be able to create and promote dating and casual sites for gays or lesbians or mixed gay/lesbian sites to suit everybody’s needs! We have also pre-populated them with the gay population of our mainstream dating and casual niches, so you won’t be starting from scratch and will receive instant conversion rates and quick revenues from your new sites! Check out our new niches and templates in Sites – Create a site option in your admin area! <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/gay_niche.jpg" /> Export your reports to CSV and Excel We have added the function that will make analyzing your reports even easier! After creating your report in your administration area you can now download your data in CSV or Excel 2007 format and then work further with the figures. Just choose the format you prefer and click the “Export data” button to save your file and start working with it! <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/admin_reports.jpg" /> We are open to suggestions and if there are any features that you think will be a great add-on to your dating sites or administration area, please let us know and we will do our best to have them implemented in the nearest future! Just give your account manager a shout if you have ideas or need our help, and of course we will keep you posted with the latest news and updates! Thank you for reading! Seasonal greetings from DatingFactory.com Team Thomas on "December newsletter" http://www.whitelabeldatingsolutions.com/forum/topic/december-newsletter#post-5 Thu, 21 Jan 2010 17:39:44 +0000 Thomas 5@http://www.whitelabeldatingsolutions.com/forum/ New features express update from DatingFactory.com In the run up to the December holidays, the DatingFactory.com team is working harder than ever to make your festive season happy, relaxing and full of the rewards you deserve. Support DatingFactory.com with your vote! Our nicest Christmas present this year is the exciting news that DatingFactory.com is among the finalists for iDate Awards 2010 for the Best Dating Software Provider and Best Affiliate Program. <img src='http://datingfactory.com/wp-content/themes/datingfactory/images/email/iDateLogo.gif' /> Please go to: <a href="http://www.internetdatingconference.com/vote-miami-2010.php"> and vote for the companies that you think worked hard this year and deserve a reward. One of the b2c websites on our platform </a><a href='www.datingbuddies.com'>http://www.datingbuddies.com</a> also got nominated for the Best Dating Site Design. This award is for the dating site with the best looking web design, and highest usability score. Other news this month: For you 1. DatingFactory.com successfully launched master account for selected partners As promised, more news for our Italian partners. This month we launched <a>http://www.datingfactory.it</a> together with one of our partners, and is a huge success amongst Italian webmasters. First dating franchise model live – it does deserve a bottle of good champagne! NOTE: you will only be able to see this site if your browser language is set to Italian! Another good example of b2b opportunities we offer – <a href="http://www.whitelabeldatingsolutions.com">White Label Dating Solutions</a> includes partner’s own b2b website on our platform plus a unique administrative console for managing referrals’ accounts. (Basically we are white labeling our white label solution). <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/admin_preview.jpg" /> 2. Easier cash-flow management – 14 days reserve and bi monthly payouts Due to the excellent quality of traffic from our partners DatingFactory.com accounts department has reviewed the chargeback security requirements and is only keeping 14 days reserve to improve your cash-flow and provide you with a quick turnaround on marketing spend. Your money should work for you instead of sitting in our bank account! We will keep on paying bimonthly, as usual – for those partners who want to be paid on a different schedule, please let us know or change your settings in My Wallet in admin area. 3. New templates Check out our new designs and decide if your websites need fresh makeovers. Remember that with DatingFactory.com you can: * edit the front page * edit elements of the internal pages * edit all the macros (HTML code and all the texts in all the languages) * edit CSS files completely * design emails to send to your members * edit and add your own files, pages and folders * insert tracking codes including Google analytics * add banners – it’s still not too late to sell Christmas gifts to your members and generate more revenue this year! * review your sites’ statistics using our in-depth reporting facilities * send newsletters and promotions to your dating sites’ members If you are not sure how to do all this, contact your account manager and look out for the new tutorials that are coming out this month! <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/template_previews.jpg" /> 4. More money making opportunities Unique SMS payment solution for partners sites on request. SMS activation of profiles that can be used for adult services with premium rates or used as a profile verification tool for targeted communities. Please contact your account manager for the full details if you want to use it for your websites. 5. Direct debit solution successful launch Just a reminder that online direct debit transfer is live and you can start sending traffic from the UK, Germany, Austria and Holland where people prefer this way of paying online. For your members 1. Appear on BBC3 DatingFactory.com members or their friends have a unique opportunity to participate in an upcoming BBC THREE program with Helen Orton. Helen Orton Is currently working for the BBC on See Hear, a magazine program for the Deaf and hard of hearing and will bring up the challenges that people with disabilities may face when they use online dating. We are proud to say that Dating Factory is actively supporting people with disabilities worldwide. 2. SMS payments SMS payments worldwide for monthly subscription for those who do not have or do not like using credit cards is going live within the next few days. 3. Special offers We have prepared some surprises and special offers for members and partners this Christmas – keep an eye out for our next newsletter! As you can see it was a busy couple of months for the DatingFactory.com Team. And there is more to come, so watch this space – we will keep you posted! Thank you for reading! Best wishes, DatingFactory.com Team <img src="http://datingfactory.com/wp-content/themes/datingfactory/images/email/christmasDeco.jpg" />