World Dating Partners Press Kit

World-Dating-Partners.com (WDP) is ranked No.1 dating services provider worldwide, and is Silver Sponsor of ad:tech 2007

THE ONLINE DATING MARKET AT A GLANCE

The online dating market is changing rapidly. Whilst it continues to be one of the most lucrative markets across the globe, major U.S. dating companies are struggling to maintain profits by failing to successfully replicate their services in other growing markets in Europe and elsewhere.

The primary reason for this has been their inability to adequately address important cultural differences in other markets. Larger companies such as Match, and indeed Meetic in France, are good examples of this, and are currently battling to establish their brands in the UK with little success. Match with its U.S. dating approach, and Meetic with its French approach, do not have the necessary experience or knowledge of the U.K. market to make successful inroads.

GAINING THE ADVANTAGE WITH WORLD DATING PARTNERS IN THE UK

World Dating Partners creates and runs world class bespoke White Label Services for organisations, whilst critically enabling them to enhance their own brand, and its superior knowledge of the UK market is rapidly enabling it to overtake many of the larger dating companies.

With the added benefit of WDP’s fast growing UK database of 2.5 million members – which includes 350,000 gay members alone – major UK media companies already consider WDP as the partner of choice, in enabling them to gain access to the extensive and lucrative online dating market in this country. Radio stations, national newspapers, magazines and television companies alike are already benefitting from the unmatchable enterprise system that WDP can offer.

WORLD DATING PARTNERS ACROSS THE WORLD

Whilst already established in many worldwide markets, WDP is constantly seeking new partners to benefit from its services, and unlike any other dating services provider, it operates a number of business models including:

• A unique 2-Tier Partner system which allows partners to operate an infinite number of sites, plus introduce others to the WDP concept and in doing so earn commission from their revenue
• An Affiliate system that enables experienced organisations and individuals to run their own multi-tiered partner systems
• A Franchise system for larger organisations to take WDP products and services to parts of the world where WDP is currently unrepresented.

These unique business models enable World Dating Partners to implement a highly successful strategy when entering new markets. Its approach is to seek major affiliates and franchisees within each country and work alongside them via a true partnership relationship. The affiliate or franchisee is able to apply their knowledge and expertise of the local market, in developing and selling the WDP concept on a business to business basis, whilst promoting WDP’s unique niche filtering system, that enables partners to create and run sites in the relevant language, currency and niche.

WORLD DATING PARTNERS SOLUTIONS

With one of the largest international databases growing at an astounding rate of 30% per month, an increasing network of over 12,000 partners, and close to doubling revenues every three months, WDP offers the broadest and most versatile dating facility on the market.

Partners and affiliates of WDP benefit from access to its massive international database, unrivalled technology, sophisticated interactive marketing techniques, lucrative niche markets, superb conversion and retention rates, around the clock support, and a requirement for zero financial outlay coupled with the highest commission payouts in the industry.

WDP has invested millions of dollars in developing its world class partner solutions, and no other dating services provider can offer such advanced functionality, including:

• A complete and infinitely customizable White Labelling service
• Multi-currency, multi-language and culturally sensitive in any Niche
• Multi-Platforms to suit any type of service and the opportunity to cross sell several individual databases
• A model to help growing dating companies make the transition to an enterprise model
• Sites that are rich in content and have many interactive and interesting member tools, including character matching and sexuality matching, with both online chat and a downloadable MSN style chat service
• A Template based service to create a quick and customisable site in minutes on partners’ own domain
• Sophisticated profiling and filtering to ensure outstanding member matching
• Superior administration, management and analytical tools, ideal for any style of marketing, with an enterprise back-office to provide partners with all the essential information they need to succeed
• An exceptional failsafe enterprise server system

CREATING LUCRATIVE NEW INCOME STREAMS VIA NICHE MARKETING

Niche-marketing in the online dating industry is unquestionably the most effective and lucrative approach to driving rapid growth, resulting in significantly higher member retention rates, and, critically, substantially increased profits. World Dating Partners is the only company with true niche and criteria filtering.

WDP regularly implements major long-term initiatives to target niche markets by creating new portals which have their own separate databases, features and functions customised towards a specific audience, enabling its partners to achieve highly effective and targeted cross-selling.

WDP’s introduction of new portals in recent months has reportedly enabled many of its partners to further increase revenues by a massive 40% over a relatively short period of time. WDP is set to launch further major new portals over the next several weeks.

CURRENT CLIENTS AND PARTNERS

• Blue chip dating sites
• Radio stations
• TV and broadcasting companies
• Newspapers and magazines
• Online search engines
• Domain name service providers
• Army, Royal Navy and Royal Air Force
• Charities
• Nightclubs
• Speed dating organisations
• Offline dating agencies
• Online social groups, communities and networks
• Adult clubs
• Text flirt service providers
• TV based text chat service providers
AD:TECH SEMINAR: SUCCESSFULLY IMPLEMENTING ONLINE NICHE MARKETING

Robert Fathers, President and CEO of World Dating Partners will be running a seminar at 11.10am on Day 2 of ad:tech (Thursday 27th September) where he will outline the benefits of implementing an online niche marketing strategy. Free admission.