Written by Stephen Moylan

Sep 28, 2007 -- /prbuzz/ --Just 12 months ago, Plentymorefish, a dating website with attitude, was launched. Plentymorefish.com is different because it places emphasis on the fun side of dating and has an altogether more ‘get out there and play’ ethos. Plentymorefish.com encourages it’s members not to look for Mr/Mrs Right, but to just look for a date, several dates. If one of those dates happens to be with the man or woman of your dreams…..Bonus!

When launched, Plentymorefish.com provided UK only dating. Incredibly, after only 12 months, Plentymorefish.com has just gone global with 18 new sites serving countries such as Australia, Canada, USA, New Zealand and South Africa, with more to come. At a time when USA (Match.com) and France (Meetic) seem determined to have a Battle Royale over domination of the world wide dating industry, Plentymorefish has been quietly building its brand and membership. Today Plentymorefish allows customers to access a database of over 4.5 million people worldwide.

Steve Moylan from Plentymorefish.com said ''my head is spinning from the speed at which this has grown. It has delivered 40% growth month after month, and it's very exciting to be breaking into new territories so soon.'' So how has such phenomenal growth been achieved? “We simply ploughed every penny of profit back into advertising and marketing to build the brand and now, about 80% of our registrations come from word of mouth. Because we are different, there doesn’t seem to be that stigma usually associated with using other traditional and online dating agencies, as a result our customers seem more than happy to recommend us to their friends”.

Source:http://www.prbuzz.com/plentymorefish.com-goes-global-on-its-1st-birthday.-8612.html