Miami iDate event – what was special for Dating Factory this year

The long flight from Miami with lovely Virgin team gave me the rare opportunity of having time to create a summary for this Miami event.

I asked myself a question – what seemed different this year? more…

International Awareness Days and other celebrations

Having mentioned the traffic spike around Valentine’s Day, I thought it would be a good time to let you know that it’s worth taking advantage of international awareness days too. I’ve created a calendar with awareness days that apply all over the world. It’s not an exhaustive list, but it gives a few that might be relevant to the dating scene and some to particular niches. more…

Traffic forecast

Last year we saw registrations soar in February and this year we predict they will rocket once again. According to our traffic forecast, registrations should increase by 117% from December 2011. Take advantage of this – it’s the peak of the year, so make sure your marketing is at its best to maximise your revenue. more…

Use Dating Factory’s promotional tools to advertise your dating site

Here at Dating Factory, we have a range of tools for you to use when advertising your dating site. Here are five of our tools for you to have a look at. more…

Creating a community

Do you want your members to renew their subscription just as much as you want new registrations? You should do! Give them a reason to keep on coming back – make your site into a community.

Create internal pages to your dating site with content relevant to your niche and advertise them with newsletters. For example, you could have a vegetarian dating website with additional pages containing vegetarian recipes on; or if you had a disabled dating website, you could have an events page and then send the members a newsletter to tell them about it. more…

Customer Feedback

After a great response on our last member feedback article, we want to make this a monthly occurrence. We often get new partners enquiring about our customer service and so we thought it would be nice to share it with everyone. Since the last post, we’ve had an even better response from our members. We’ve had a high level of matches and a lot of customers that had forgotten how much they enjoy dating. Here are a few messages we’ve received: more…

Google pay per click case study

One of our partners has kindly consented to let us show you one of his small campaigns that show how one can profitably earn from niches and careful geographic targeting, using only Google pay per click campaigns. It is a very simple campaign and does not take advantage of the many features one can use to optimize the campaign. However it is a good example for those starting out. more…

Try giving your site a fresh new look

A lot of our partners have been asking us if it is possible to change the picture on the chosen template and if so, how to do it. So we have created this article to give you a hand. By making your site more unique, you are heading in the right direction for creating a strong brand for your business. This gives the members confidence in your site, and therefore you are more likely to get the conversions you want. more…

Come and see as at the Online Dating Summit in Barcelona!

Dating Factory are sponsoring the Online Dating Summit and will be attending this event again this spring, which will be held in Barcelona 2-5 March 2012. more…

iDate Conference and Awards Ceremony

The iDate Conference 2012 is nearly here! We are sponsoring the iDate Conference for the fourth year running, the event runs between the 23rd and 30th January 2012, the awards ceremony is being held on the 24 January 2012. It’s being held at Miami Beach Conference Centre, Miami, USA. more…

We’re open!

Over the Christmas holidays Dating Factory is open as normal. You can reach us just as you normally would – so if you need a hand don’t hesitate to contact us! more…

Dating Factory meet up in Ukraine

Being an international company, we have offices all over the world and this year we decided to head to Ukraine for our Christmas get together. more…

Is your site still yet to make an appearance on a search engine? Read here for help.

First things first, find all the search engines you want your site to appear on and register with them. To maximise exposure, include the local and niche search engines as well as the world wide ones such as Google. more…

Sponsoring YNOT Karting event

Dating Factory is proud to be sponsoring all four of YNOT’s Grand Prix 2012 events. The first event is being held in Las Vegas GP at the Internext track, on 15th-17th January 2012. more…

Take advantage of the New Year traffic

The New Year and the month of love brings in more traffic than any time of year. People are staying inside more due to the weather, vowing not to be alone for another Valentine’s Day, Christmas or New Year. more…

Customer Feedback

Here at White Label Dating Solutions, we believe that exceptional customer service is paramount in this business and we love to hear from our customers to see whether we’re hitting the mark. We are always striving to do better and our aim is to provide outstanding service because happy customers mean a happy business. When we get positive feedback, we really appreciate it – we know we’re heading in the right direction. more…

Networking in London

In the online dating industry, things are always changing. We are always trying to update software, facilities for members and the general way of using systems. Being an internet based industry, a lot of the communicating is done online. So a few times a year, a number of people that work in the dating industry get together to catch up and talk about new business opportunities. more…

Using Social Media to generate traffic to your site

Tip of the Month

George Carter – VP Marketing gives us this month’s tip. more…

Getting some free traffic to your private label dating sites

In the next few articles we will discuss some methods of getting free traffic to your websites. As they say there is no such thing as a free lunch. You can get traffic to your site but it involves a constant level of work. It is not for lazy people. Today we discuss the use of article marketing. more…

Submitting you sites to search engines and directories

Once you have created your niche dating sites and are happy with them you have to tell the search engines to add them to their index. Normally this happens automatically but it can take months. It is also a good idea to add your sites to as many directories as you can. The most important directory is Dmoz and the most important search engine is Google so we will go into those in detail. more…